My errors were more fertile than I ever imagined.
Jan Tschichold
Typography
The aim of every typographic work
The delivery
Of a message
in the shortest,
most efficient
manner
Jan Tschichold
Asymmetry
is the rhythmic expression of functional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more
optically effective than
Symmetry
Jan Tschichold
They will
not read
what is too
troublesome
Readers want what is
Important
to be clearly laid out
Jan Tschichold
white space
is to be regarded
Jan Tschichold
as an active element, not a passive
background
is more a science than an art
perfect
typography
Jan Tschichold
Jan Tschichold
standardization,
instead of individualization
active literature,
cheap books, instead
of private
press
editions
instead of passive
leather bindings
out of simple contrasting elements
The works
are subtle creations of order
Jan Tschichold
of abstract art